Demographic Highlights of Maxabout.com Visitors

• Total Audience: 1 million unique visitors monthly
• Male/Female: 57% / 43%
• Median Age: 42 years
• College Graduate+: 61%
• Professional/Managerial: 41%
• Employed Full Time: 59%
• Married: 67%
• One+ Children in HH: 46%
• Homeowners: 76%
  

Compared to the average online adult, Maxabout.com visitors are more likely to:

• Seek/give advice online
• Provide frequent advice on household products
• Post/seek product reviews online
• Research products for purchase for their home or work online

* Average of last 1 year